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Essay / Research Paper Abstract
The success of any company is dependant on the way they plan and develop strategy., This 8 page paper considers the process of strategy development and the stages that need to be undertaken. The paper considers this in relation to an example company; Airfoil Technologies International, and the stages they will need to complete to plan a successful expansion into Asia. The theory may be applied to other many other scenarios where a company needs to formulate a strategy. The bibliography cites 5 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEformstr.rtf
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Unformatted sample text from the term paper:
of the company and its core competences and access to resources as well as the market it wants to serve, seeking to find a way that the company an its
abilities can be used to satisfy the needs of the market and make an acceptable return. This may mean duplicating strategies, or it may mean adapting them, so they are
more suited to market needs. In looking at a company such as Airfoil Technologies International and their expansion into Asia, the failure of the company to make a profit in
Europe need to be considered so that the same pattern does not repeat itself. This failure may be due to a mismatch between the company offerings and the environment or
the way that environment has been accessed. If Airfoil Technologies International want to expand into Asia in a profitable manner they need to make a careful evaluation of both their
own positions ands capabilities as well as the needs of the local market and the customers as well as the competition that already exists. With this knowledge a strategy for
entrance into the market may then be developed. The first step is strategy development is that of information gathering. There needs to
be an understanding of the companys core competencies and the resources that are available, even if these are not currently not being maximised. These may include physical resources such as
office space, or intangible resources. For example we may find that some employees already have expertise in the area that the Airfoil Technologies International is looking to expand into. For
example, there is already an office in Singapore, this may be seen as a great resource for information gathering as well as the eventual expansion into the Asia market, especially
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