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Essay / Research Paper Abstract
This 9 page paper examines the fashion trends for 2004. This paper specifically looks at customers, markets, moods, color trends, and textile trends, among others. Bibliography lists 4 sources.
Page Count:
9 pages (~225 words per page)
File: D0_GSFashin.rtf
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Unformatted sample text from the term paper:
2003). As political and world conflicts culminate, todays consumers are relying more heavily upon emotion in their buying decisions and their perspectives of what is fashionable than they have
in prior years (Trend Vision, 2003). War, terrorism, globalization, and the increasingly close borders of our world neighbors all adds to the heightened sense of seriousness among todays
fashion consumers. While they seek fantasy in their fashions, they are typically well aware of their limited fashion funds. However, it is interesting to note that the purchases
they do make are largely emotionally based, which means they are more inclined to buy impulsively (Trend Vision, 2003).
While the economy is slowly starting to look up, designers have had to be especially aware of what consumers want, and design their pieces accordingly (Heaton, 2003). "Apparel marketers
face a consumer climate that is bleak, but not barren" (Heaton, 2003). Consumers today have fewer dollars to spend, and are therefore demanding more from designers than ever before
(Heaton, 2003). Far from dictating fashion to the masses, designers are increasingly paying attention to their end users, and listening to their specific desires in terms of fashion (Heaton,
2003). Todays designers must take into account the preferences of consumers, and must provide fashions to meet these needs.
Todays fashion consumers are complex, and hardly at all predictable. Consider these startling statistics: * 64% of women wait until they have the cash to buy an apparel
item (Heaton, 2003). * 51% prefer to buy their apparel separates from different stores, rather than buying a complete outfit at one store (Heaton, 2003). * 26% of
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