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Essay / Research Paper Abstract
This 12 page paper looks at the way Ford sells cars by examining the company, looking at the way sales are supported with the strategies, marketing and structure and considering some of the approaches and changes which have occurred in the sales structure. The bibliography cites 9 sources.
Page Count:
12 pages (~225 words per page)
File: TS14_TEsellford.rtf
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Unformatted sample text from the term paper:
There are many influencing factors in the way that a company performs, it is not only the ability to have a desirable product that is manufactured to the right quality
levels, the performance relies on the companys ability to sell the products. This indicates the importance of issues such as marketing and public relations, but it is also indicative of
the importance of the organization and structure of the sales departments. There have been many successful or good products, which failed due to the inability of a firm to make
the sales. A good and well known example of the was Sonys Betmax video players, the alternative format VHS has been generally accepted as being technological inferior but JVC were
more effective at making the sales, both through advertising and marketing to the end users as well as through their sales teams to the retailers that choose to stock the
products and where responsible for giving them prominence in the shops (Thompson, 2007). The result was that VHS became the default industry standard, and the ability of the sales team
backed up with the marketing assured the company of the success in this market. It is a pattern that has been seen in many other industries, companies with the
best sales force will often be the most successful, as long as the product is acceptable to the market. One market where the ability to make and support sales is
important is their automotive industry. This is important due to a number of factors in the market, which include an access capacity for the manufacture of goods in the market
as well as downward pressure on the market due to increasing oil costs and the economic conditions which is increasing the period between new purchase (Nellis and Parker, 2000). By
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