Here is the synopsis of our sample research paper on Ford Motors/Its International Presence. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
An 8 page research paper that discusses Ford in terms of its international presence. As the resurgence of Apple Computers has proven with its Imac and Ipod products, it is quite possible for a company to reinvent itself when both its future and fiscal profile look bleak. Examination of recent coverage and scholarly analysis of Ford Motor Company, as well Ford policy itself as indicated on its Web site, suggests that Ford is in the process of such reinvention. Furthermore, sources suggest that this reinvention of the Ford name brand draws on Ford's current international presence rather than on the way Ford is perceived domestically. This analysis will show that Ford has established an international presence based on small, increasingly-more fuel efficient cars, which is a drastic departure from its past reputation and direction and that this identity for the company constitutes its future direction, both domestically and abroad, as Ford executives confront the environmental and economic realities of the current era. Bibliography lists 10 sources.
Page Count:
8 pages (~225 words per page)
File: D0_khfordin.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
and scholarly analysis of Ford Motor Company, as well Ford policy itself as indicated on its Web site, suggests that Ford is in the process of such reinvention. Furthermore, sources
suggest that this reinvention of the Ford name brand draws on Fords current international presence rather than on the way Ford is perceived domestically. This analysis will show that Ford
has established an international presence based on small, increasingly-more fuel efficient cars, which is a drastic departure from its past reputation and direction and that this identity for the company
constitutes its future direction, both domestically and abroad, as Ford executives confront the environmental and economic realities of the current era. In 2006, Dominic DiMarco, president of Fords South American
division and also executive director of operations in Canada, Mexico and South American, spoke about Ford Motor Companys plans for the future and its current international profile. DiMarco readily admitted
that Ford executives misread the market and the needs of the automotive consumer. He said, "SUVs and large trucks are an American phenomenon; this country likes larger vehicles. We got
stuck thinking that was a sustainable business model. Fuel prices changed that..." (Schoonmaker, 2006, p 3). Due to higher gas prices, as well as higher steel costs, Ford has accelerated
its over-all business plan for the future, which is entitled "Our Way Forward" (Schoonmaker, 2006). This plan includes a provision to offer hourly-wage employees a "buyout plan," which allows
them "to move away from Ford in a positive way," either through a path entailing "early retirement" or one that helps them "retool... (via) some very unique and creative educational
packages" (Schoonmaker, 2006, p 3). These statements indicate that Ford executive level management is fully aware of the major paradigm shift that has occurred in America over the last several
...