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Essay / Research Paper Abstract
This 4 page paper performs an internal analysis of Ford Inc.. The paper looks at the structure, internal competencies, internal strategies as well is the strengths and weaknesses of the company. The bibliography cites 4 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEfordin.rtf
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Unformatted sample text from the term paper:
important; it is these that allow the company to respond and pre-empt changes in the macro environment. The structure of Ford is divided between US operations and international operations with
a number of internal departments which focus on specific aspects of the companys operations. A key division in a success of the company has been its finance department, with Ford
Finance dealing with vehicle purchase and leasing, and the renting being dealt with by a subsidiary Hertz finance. This has been key to the facilitation of sales of individual vehicles
by dealers and fleet management sales. The company has a large number of brands which, as well as Ford these include Lincoln, Mazda, Aston Martin, Jaguar, Land Rover and Volvo
Cars. This allows the company to attract a wide variety of buyers across a large number of segments, with cars marketed in terms of both their brands and their individual
models. Ford was one of the first companies to use marketing effectively to market a single model of car in the same way that a brand was marketed (Kotler, 2003).
Despite the different brands the way in which Ford operates internally has been one that would allow the company to take advantages of
economies the scope and scale due to the internal systems of communication and management. There have been projects involving collaboration between the different divisions. The internal developments include the agreement
between three manufacturers of Ford, Volvo and Mazda to use a standardised chassis (Daily Yomiur, 2000). This is also has also expanded to Mitsubishi who are in partnership with Volvo
in the Netherlands (Daily Yomiur, 2000). This strategy was also a very effective cost saving exercise, as where the manufacturers are all
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