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Essay / Research Paper Abstract
A 9 page paper discussing five investment firms, and comparing the services that each offers the individual investor. There are apparent tradeoffs involved with the use of online brokers rather than full-service investment services firms, but closer inspection reveals that largely only the size of the per-trade commission differs among them. Until the investor reaches a balance of more than $100,000 and then $500,000 where IPOs and investment research are available to account holders, in the final analysis there is very little real difference between full-service and discount brokers. The purpose here is to compare five such companies. Those selected are AmeriTrade, ShareBuilder, Harris Direct, BrownCo and Merrill Lynch, both full-service and online versions. Includes 1 table. Bibliography lists 3 sources.
Page Count:
9 pages (~225 words per page)
File: CC6_KSstock5Brok.rtf
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Unformatted sample text from the term paper:
the days of the Internet, investments were expensive to maintain, and they were expensive to trade. The Securities and Exchange Commission (SEC) requires that all publicly-traded stock be bought
and sold only by licensed brokerage houses, and of course there are many such organizations from which to choose. It is still possible to find and use a full-service
broker along the lines of Merrill Lynch or PaineWebber, but far more common today are the online sites such as AmeriTrade, E*Trade, ShareBuilder, Harris Direct and Brown and Company (BrownCo).
There are apparent tradeoffs involved with the use of online brokers rather than full-service investment services firms, but closer inspection reveals that largely
only the size of the per-trade commission differs among them. Until the investor reaches a balance of more than $100,000 and then $500,000 where IPOs and investment research are
available to account holders, in the final analysis there is very little real difference between full-service and discount brokers. The purpose here is to compare five such companies.
Those selected are AmeriTrade, ShareBuilder, Harris Direct, BrownCo and Merrill Lynch, both full-service and online versions. Introduction As stated, the purpose here is
to compare five current investment firms. The search for the five companies began at Google, where a search for "investment broker" returned pages of general information interspersed with an
investment broker directory and several states attorneys general sites warning consumers about unscrupulous brokers against which the attorneys general offices had brought felony charges. America Onlines (AOL) keyword "Portfolios"
returned a page linked to the Motley Fool site, with which AOL maintains a marketing relationship making Motley Fool (http://www.fool.com; http://aol.fool.com) content accessible to AOL members without additional charge. Old
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