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Essay / Research Paper Abstract
A 3 page paper that presents an analysis of Nike Apparel using Porter's five forces model. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: ME12_PGnkeapr.rtf
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Unformatted sample text from the term paper:
and sells various kinds of athletic shoes for numerous sports and outdoor activities (Hoovers, 2010). It also sells athletic apparel and equipment, including Cole Haans casual and dress shoes (Hoovers,
2010). It operates numerous sportswear and shoe stores and outlets and Women shops across the world (Hoovers, 2010). Nikes footwear brings in 52 percent of the companys revenue, apparel accounts
for 28 percent, equipment accounts for 6 percent and their various other endeavors, such as Umbro Inc. brand names, Converse, Cole Haan, brings in 14 percent of total revenue each
year (Sacks, Mitchell and Kai,, 2010). The company sells a full line of athletic and sports apparel including t-shirts, shorts, and licensed apparel (Sacks, Mitchell and Kai,, 2010). Apparel sales
have been increasing, especially in emerging markets like China, Russia and the European markets. Porters Five Forces Analysis Threat of new entrants is not as far-fetched as it
may seem. This represents a real threat to existing companies in this industry. Competitors like Adidas could expand their line of apparel offerings. Also, there is always the threat of
far less expensive copies that could come from the Far East. With the Internet, it is very easy to the cheaper companies to sell their goods and enter the domestic
market. The power of buyers is also strong. Tastes have changed over the years. Our youngest generation, the Millennials, do not have the same tastes as Baby Boomers and the
youth of today are likely to have even different tastes. We already know that more women are purchasing sportswear and athletic clothing and accessories. Nike did take a positive step
some years ago when this trend began by opening Women stores. This was a good move on Nikes part and one that was not introduced by competitors. Another factor in
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