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Essay / Research Paper Abstract
This is a 3 page paper that provides an overview of how a company might expand internationally on limited resources. A hypothetical case is examined and potential strategies are presented. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: KW60_KFtopdog.rtf
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Unformatted sample text from the term paper:
listed below. Citation styles constantly change, and these examples may not contain the most recent updates. Finding a Way Through: Non-Traditional Avenues of Corporate Expansion
, 9/2010 --properly! TopDog Software has recently been faced with a problem: after years of slowly built success filling a niche
market in consumer resource marketing by creating a helpful and intuitive software suite, they now face competition from abroad. TopDogs marketing director has recently found out that a company in
the United Kingdom, FastData, is planning to market a competing consumer resource marketing software program on an international scale. TopDog realizes that if it wants to remain competitive in its
own market in the United States, it will have to beat FastData at its own game, and go international first. Unfortunately, there are several issues that must be resolved before
an effective international strategy can be formulated. In this paragraph, the student is helped to demonstrate the primary issues with TopDog. TopDogs primary issue is that they are now
obligated by the emerging competition to expand operations to the international level at a time when their business does not have the resources necessary to carry out such an operation
in the most straightforward way (Daft, 2010). A cursory overview of their options reveals that each potential solution theyve come up with faces some kind of detrimental setback (Daft, 2010).
For example, in order to open up new offices overseas, TopDog would have to front not only the costs of those offices, but also hire an experienced international manager at
a competitive salary, since none of the in-house team has international experience (Daft, 2010). Another option to partner with small software companies in foreign locales and split the costs of
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