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Essay / Research Paper Abstract
This 11 page paper looks at the UK newspaper The Financial Times ad considers its development though to the current maturity stage of the product lifecycle. The paper looks at strategies which have been followed in the past and the strategies that should be followed of the paper is to survive the current market condition before the level of decline becomes unstoppable. The bibliography cites 10 sources.
Page Count:
11 pages (~225 words per page)
File: TS14_TEFTlifec.rtf
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Unformatted sample text from the term paper:
there will also be some similarities in the strategies that can be adopted such how to market and who to market to as well as the way to leverage the
market over the lifecycle. There are many brands or services that have gone though the entire lifecycle and instead of enduing when then get the decline stage they have been
renewed at either the maturity stage, or the even renewed when reaching the decline stage. On some occasions this may be a re-banding, on others the renewal is the equivalent
of creating a new product. Many long term brand names, such as confectionary and soap powders show this pattern and renewals may be seen in brands that have change names
such as Jif to Cif and Marathon to Snickers. One product has remained fairly consistent and although in a mature market is still managing to retain this position with
gradual renewals and adaptation. That this the Financial Times newspaper. If we are to argue that this paper manages to stay in the mature stage and want to consider how
it can stave of the decline we need to assess the development of the lifecycle so far. The paper started its life in 1888 on January the 9th when
James Sheridan launched the London Financial Guide. The was the very beginning of the lifecycle and the interdiction stage. This is the stage where the product is introduced to the
market. The marketing mix can be considered in the way it is sold. The product itself needs to be seen as new and different. At this stage the target audience
are likely to be early adapters, they are also gong to be those that will be attracted to this product, for example, those seeking financial information regarding the stock market,
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