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Essay / Research Paper Abstract
This 23 page paper examines the financial performance of General Motors and Ford for four financial years, 2004 – 2008. Starting with a brief introduction to each firm and a look at the history of the companies the paper goes on to examine performance in areas such as profitability, efficiency, liquidity and capital structure leverage and dividend payments. The paper ends by looking at the firms in terms of risk and reward and assessing them as potential investments. The bibliography cites 10 sources.
Page Count:
23 pages (~225 words per page)
File: TS14_TEGMford.rtf
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Unformatted sample text from the term paper:
relevant as there is no equity within either of these firms. In order to give all the data the student has requested more than the ordered number of pages have
already been provided, if more detail is needed in terms of comparison more pages will need to be ordered as the detail possible ion the page count given has been
provided. Table of Contents 1. INTRODUCTION 2 2. BACKGROUND 3 2.1 GENERAL MOTORS 3 2.2 FORD 7 3. FINANCIAL PERFORMANCE 9 3.1 PROFITABILITY 9 3.1.1 General Motors 9 3.1.2 Ford 14 3.2 EFFICIENCY 17 3.2.1 General Motors 17 3.2.2 Ford 18 3.3 LIQUIDITY 19 3.3.1 General Motors 19 3.3.2 Ford 21 3.4 LEVERAGE 22
3.4.1 General Motors 22 3.4.2 Ford 23 3.5 CAPITAL STRUCTURE 23 3.6 DIVIDEND POLICIES 24 4. CONCLUSION 25 REFERENCES 28 1. Introduction The automotive industry is currently in a great deal of difficulty. The 2008/9 credit crunch and global
recession has had a negative impact; decreasing the demand as a result of the problems directly as a result of the decreased disposable income and the elasticity demand for vehicles,
as well as indirectly due to the difficulty in raising capital to finance a purchase. In this environment it is unsurprising that
major car manufacturers are struggling; General Motors is facing difficulties and is relying on government support to survive. There are questions marks regarding the firms future with this high level
of support and the need to cut costs. However, this is not an issue that is impacting on General Motors (GM) alone; it is also having a major influence on
Ford, another US based automotive manufacturer. In order to assess the position of General Motors the performance between 2005 and 2008 can be assessed to look at the current
trends and patterns and assess the financial strengths and weaknesses of the firm. Comparing this to Ford will allow the performance to be placed in a more meaningful context. The
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