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Essay / Research Paper Abstract
This 13 page paper examines the financial performance of the automotive company BMW during a difficult time 2005 – 2009, which includes the global recession of 2008/9. The company is examined though ratio analysis with all calculations shown.
Page Count:
13 pages (~225 words per page)
File: TS14_TEBMW2009.rtf
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Unformatted sample text from the term paper:
per share 7 2.2 Efficiency 8 Table 5 Return on equity 8 Table 6 Return on assets 9 Table 7 Inventory turnover 10 2.2 Liquidity 11 Table 8 Current ratio 12 Table 9 Quick ratio 12 3. Conclusion 13 References 14
1. Introduction In 2009 many automotive companies reached a crisis point, General Motors entered into bankruptcy, selling off of many asserts, including the European operations of Vauxhall Motors. Ford has
avoided bankruptcy but has suffered with significant falls in sales and has undertaken a divestment strategy and Toyota posted their first quarterly loss in 2009. Overall, the automotive industry has
suffered with decreasing demand as a result of the recession, where large purchases are less frequent and aggregate demand falls hindered further by the credit crunch making loans difficult even
for those who were prepared to undertake borrowing to make purchases. This is a pattern that is not unusual in a recession (Nelllis and Parker, 2006). One firm that
appears to be relatively strong is BMW. Looking at the financial performance even this firm has suffered, but to a lesser extent that some of the weaker rivals. 1.1 Background
to BMW BMW is short for Bayerische Motoren Werke AG, a German automotive firm that manufacture cars, motorcycles and engines. The company was
founded in 1916, is best known for its high end vehicles; strong in terms of luxury and performance. The firm did attempt to diversify with the acquisition of the British
firm Rover, but with major culture classes and difficulty with unions the firm was unable to make this acquisition work, and eventfully sold off most of Rover, retaining only the
Mini brand. In addition to this BMW also acquired Rolls-Royce, which has a better fit with the luxury segments of the market. Today the firm has manufacturing the core facilities
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