Sample Essay on:
Financial Performance Of Apple Inc. And Sony; A Comparison

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Essay / Research Paper Abstract

This 4 page paper undertakes a financial analysis of Apple Inc. and Sony for the financial years 2007 and 2008. The paper compares a range of ratios including profit margins, asset utilization, liquidity and capital structure. The bibliography cites 2 sources.

Page Count:

4 pages (~225 words per page)

File: TS14_TEapsony.rtf

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Unformatted sample text from the term paper:

a company will depend on a number of factors, these include these will include market and general economic conditions as well as internal performance influences. Looking at Sony and Apple it is possible to compare their performance, as they face similar factor conditions but operate in very different ways. Profitability is always an important consideration. Looking at the latest financial statements Apple can be seen as having increased sales, with a jump to $32,4791 million for year 20082 and a net profit (EBIT) of $6,895 million, this increased from the revenue of $24,006 million and a net profit of $5,008 million in 2007. By comparison Sony is a much larger organizations, with a turnover of $77,660.8 in 2008 compared to $71,089.6 million in 2007, whish shows a more constrained growth, the profit (EBIT) was $4,082.2 million in 2008 and $87.4 million in 2007. However, figures alone are not sufficient, it is the ability to compare them, including operating efficiency, asset utilization and risk management that need to be considered. For this we can use ratio analysis. This will give a good comparison of the performance of the two companies. The first of the measures are the profit margins. The gross margin is expressed as a percentage. This is the level of revenue that remains when all of the direct costs for producing the goods or services are deducted form the revenue. This indicates the level at which direct costs account take up revenue. The first profit measure is the gross profit margin. The gross margin is expressed as a percentage. This is the level of revenue that remains when all of the direct costs for producing the goods or services are deducted form the revenue. This indicates the level at which direct costs account take up revenue. ...

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