Here is the synopsis of our sample research paper on Financial Analysis of Gap Inc and Limited Brands. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 16 page paper considers these two well known and comparable apparel companies. After looking at their background both companies accounts for the years 2001 and 2002 are analyzed using horizontal and vertical analysis and the use of ratios. The bibliography cites 6 sources.
Page Count:
16 pages (~225 words per page)
File: TS14_TEgapltd.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
emphasised this competitiveness, and been reflected in the results of many companies. The largest five dominate 22.1% of the industry, these are TJX Companies, The Gap, The Limited, Burlington Coat
Factory Warehouse Corp and Charming Shoppes Inc (Euromonitor, 2004). The industry is also one that faces many rapid changes, not only in fashion trends, but it is also sensitive to
the weather, economic conditions and many other macro factors. By examining two companies over the last year their performance in a challenging environment can be assessed and compared. The two
companies are Gap and Limited, two of the better known contenders in this market. 1.1 Background to Gap Inc. The company
known as The Gap Inc is a clothing company that supplies specialist clothes for men woman children and babies. The company achieves this with its own brand as well as
some subsidiary businesses units; namely Banana Republic and Old Navy brand names. The Gap brand include; Gap, GapKids, babyGap, GapBody and Gap Outlet (The Gap Inc, 2004). Founded by Donald
and Doris Fisher in 1969 Gap is an American company that has head offices in San Francisco. Starting with a single store the company now has 4,100 spread across
six countries; The United States, United Kingdom, Canada, France, Germany, and Japan employing 166,000 workers (The Gap Inc, 2004). The company appears to wish to differentiate itself in
terms of style colour and service. The way that Gap Inc have positioned themselves has been as a company of a premium retailers where shopping is an experience rather than
simply a task. The current strategy appears to be one of growth that is taking the company into new markets, as seen with the development of business units such
...