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Essay / Research Paper Abstract
This 7 page paper examines the performance of Delta Air Lines Inc. between 2000 – 2004 using ratio analysis, comparing performance with that of the industry. The paper also produces some projections for the years 2005 – 2007. The bibliography cites 4 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEdelta2.rtf
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Unformatted sample text from the term paper:
at the net profit margin over the last five years this has been poor. This net profit is a common ratio which is
used by many stakeholders and is a primary efficiency ratio. This measure of net profit and is expressed as a percentage of the profit compared to the turnover. The basic
calculation is the net profit the total revenue after all costs have been deducted. It is often used as a benchmark by which the company can be compared with
other companies. The level of the margin will depend on a range of factors, such as pricing policy and industry. Whilst the figure is interesting the understanding of a companys
position needs to be considered in a greater context, such as the way in which this is moving against the companys own performance and how it compares to the industry
average. In 2000 the net profit margin was 8.13%, since then the figure has been negative, with 2001 seeing a loss and
a profit margin of -8.86%, the loss increases and in 2002 the profit margin is -9.67%. -5.94% in 2003 and in 2004 -34.65%. Short term measures to reduce costs in
2004 have incurred additional costs. If we compare this to the industry as a whole, the industry average is -10.9% for the last twelve months (MSN Money, 2005). If we
look at the long term performance we also see that Delta is behind the industry average. For the last five years to date the average profit margin for the
industry has been -3.6% but for Delta it has been 10.4% (MSN Money, 2005). This sounds some very severe warning bells,
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