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Essay / Research Paper Abstract
18 pages in length. Advertising is the lifeblood of any company; without it, there is little other way to reach one's target consumer. Indeed, there exist myriad methods and theories that lay claim to appealing to the most number of potential clients; however, there is yet another new and innovative way of approaching the complex and often confusing industry of advertising. The writer discusses how feng shui, a Chinese application that literally means "wind and water," represents an up and coming form of advertising in the graphic design industry. Bibliography lists 14 sources.
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18 pages (~225 words per page)
File: LM1_TLCfeng.doc
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Unformatted sample text from the term paper:
appealing to the most number of potential clients; however, there is yet another new and innovative way of approaching the complex and often confusing industry of advertising. Feng shui,
a Chinese application that literally means "wind and water," represents an up and coming form of advertising in the graphic design industry. The components of graphic design as they relate
to advertising -- inclusive of color, visual texture and overall arrangement -- can disrupt the flow of chi, the life-giving force if not placed in the proper setting or location,
which also disrupts the balance of yin and yang, the two fundamental forces of nature, according to ancient Chinese wisdom (Sanborn, 1995). Thus, graphic design and advertising companies striving
to connect with their target markets are beginning to understand the inherent connection between the focus of feng shui as it relates to the manner in which their graphic designs
reflect business potential. I. THE HISTORY OF FENG SHUI The Chinese have been practicing feng shui for at least three thousand years, and rely on this ancient art to
create harmonious surroundings that are aimed at enhancing human prosperity, happiness and health. For all the mystery that surrounds feng shui, Rossbach (1993) points out that it evolved from
simple and pragmatic observation: The Chinese saw, quite accurately, that people can be positive or negatively affected by their surroundings. It only made sense, then, to assemble ones surrounding
in such a manner that the layout and orientation of workplaces and homes would reflect this obvious yet intangible relationship (Rossbach, 1993). When a perfect design situation was either
impractical or unattainable, the Chinese endeavored to discover antidotes that could effectively offset the negative influence of poor environment, which was instrumental in leading to the fabrication of feng shui
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