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Essay / Research Paper Abstract
This 5 page paper considers how images of woman are sexualised in the mainstream media. The paper considers three women magazines and the use of female images in advertisements and marketing. The bibliography cites 6 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEfemsex.rtf
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Unformatted sample text from the term paper:
of the topic; from serious news stories to general social images. In this paper is the role of the female image that will be considered; how it is represented and
why, and the impact that these images may have as well as the manner in which they reflect current social values.
The media, including the marketing media, has a role that both informs and entertains, the role will vary dependant upon the type of media and its target audience. The images
in magazine articles may be different to marketing due to the different perception they wish to portray. In looking at three magazines; Cosmopolitan, Cosmogirl and Vanity Fair there are three
very different target audiences, yet in the images presented, as well as differences there are also many similarities. These magazines have been chosen due to their high level of popularity
and continuation n the shop shelf. To continue to sell the magazines must be attractive to their audience, have built up regular readership and shown they can satisfy that readership
each month. It can be argued that in their presentation and use of images they have each already shown they are able to satisfy the demand of their target market.
Each of these magazines will appeal to a different sections of the female population. It will also be accepted that some men may read these magazines, however, as they
are not the target audience their readership is unlikely to influence the images are at included, and also the images that are excluded. In examining each of these magazines,
the first stage is to look at the audience. With Cosmopolitan there is a modern magazines for professional woman that is not afraid to look at sex and controversial issues.
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