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Essay / Research Paper Abstract
This 5 page paper looks at the feedback loops at Skype. The paper looks at reinforcing and balancing loops, identifying one of each loop within the company, describing and discussing the way in which it takes place. The bibliography cites 8 sources.
Page Count:
5 pages (~225 words per page)
File: TS65_TEskyfeedloop.doc
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Unformatted sample text from the term paper:
et al, 1996). Reinforcing loops are seen where there is an amplifying of changes outcomes resulting from the cycle of actions, whereas a balancing loops will retain the status quo
and be used to balance the different negative and positive forces. There are many different feedback loops in which impact on the business. To examine the firm two loops; one
reinforcing and one balancing may be identified. The first feedback loop to be assessed is the reinforcing loop. There are many internal processes within Skype that support development and growth.
This is achieved with the way that the communications processes are seen in the firm. Skype is an unusual firm in the way that many of the employees that are
responsible for the technological side of the business are located across the globe; by the end of 2012 Skype expects to have a total of 1,600 employees (BBC News, 2012).
This is a relativity small number of employees for a business with in excess of 250 million users per month (Murph, 2012). A key aspect of the ongoing success that
the organisation has had is the result of internal developments, including research and development as well as maintenance of standards innovation. One of the communication processes may be seen as
a key element that creates a positive reinforcement feedback loop. Notably, this is referred to as a positive loop, not because it is good, but because it creates rather than
destroys (Mintzberg et al, 2008; Larson et al, 1996). Many of the different individuals need to communicate in order to resolve problems which may occur as well as undertake conferences
in order to develop new ideas, which may be for research and development purposes, for marketing purposes or to generally improve the firm. The typical way that many firms will
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