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Essay / Research Paper Abstract
This 5 page paper discusses fear and self-interest as the only forces that act as motivate people. The writer provides support for this premise until the discussion of Maslow's work. Bibliography lists 7 sources.
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5 pages (~225 words per page)
File: MM12_PGmotv8.rtf
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Unformatted sample text from the term paper:
and self-interest. Initially, this premise seems callous, yet, a great deal of the literature on motivation can be interpreted to support this premise. In other words, anything can be considered
to fall under the characteristics of fear or self-interest. Even Nietzsche wrote, "Fear is the mother of morality; morality is the rationalization of self-interest" (Meyers, 1998). While this writer
agrees with the premise generally, this writer also believes that there are other forces that drive a person to act that cannot be cavalierly classified under fear or self-interest.
When addressing the issue of what motivates consumers to make a purchase, Gitomer reported there were four buying motives: fear, greed, vanity and guilt. As Gitomer commented, "They all seem
to have a negative twinge to them, and, in fact, the long-term of play on these motives will be negative" (1998). These are the four primary foundations for most commercials
and advertisements. Zarqa focused a discussion of motivation on self-esteem and values. Based on how a person feels about him- or herself, the person "will be motivated primarily to
achieve values that will make him happy or values that will minimize his fears" (nd). So, here we have a basic value of achieving happiness or avoiding pain and these
two become the motives to individuals to do what they do. A person with high self-esteem wants to achieve and is thus motivated by gaining happiness because this will raise
his self-esteem even further. A person with low self-esteem holds a great deal of fear about the world and is thus motivated the need to minimize his fear (Zarqa, nd).
In either case, one can conclude that the person is acting out of self-interest. People are attempting to fulfill their own needs whether that is minimizing fear or
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