Here is the synopsis of our sample research paper on Favorite E-Marketing Techniques. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page report discusses fundamentals of the
21st century marketplace and the behavior of 21st century consumers and two favorite
electronic marketing techniques -- push technology and rewards or points programs.
Bibliography lists only one source.
Page Count:
3 pages (~225 words per page)
File: D0_BWfavmar.rtf
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Unformatted sample text from the term paper:
not necessarily about the item or service purchased. Of far greater interest to the consumer are the costs, the utility, and the popularity of any given item . .
. but not necessarily in that order. This is true in both the secular and the non-secular worlds. Shopping and consumption have become tied up with far more factors
than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connected to the purchases of everything from cars to handbags to membership and participation in
certain organizations. The same is as true in the opening years of the 21st century and electronic marketing as much as it was throughout the 20th century. In making note
of his or her favorite marketing techniques, the student working on this project should consider what marketing messages have had the greatest impact on him or her in the past.
What medium was used? Why was it particularly effective? As with any other aspect of marketing, it is essential that the person developing a marketing plan or campaign think like
the consumers being targeted. A Target-Rich Environment One of the most exciting aspects of electronic marketing is the number of possibilities it offers to find the "perfect" consumer for a
particular product or service. Karpinski (2003) explains that doing that is "the Holy Grail of electronic marketing" and that it means that a marketer is able to: "... deliver targeted
messages directly to the desktop of a qualified, interested buyer" (pp. 1). This goes far beyond the comparatively more simple market research of the past and actually pinpoints the consumer
with the desire, need, and money for a particular product. Searching out that consumer is equivalent to a hunt for a hidden treasure but no "X" marks the spot!
...