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Essay / Research Paper Abstract
This 10 page paper considers the impact that e-commerce has had on the fast food companies and their financial management. The paper looks at the potential ways e-commerce may be used, such as management of the supply chain, marketing and the use of the internet as a sales medium. The paper uses examples of real companies to illustrate the points raised. The bibliography cites 15 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEfastfod.rtf
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Unformatted sample text from the term paper:
mind are those selling homogenous goods that have a long shelve life. Companies such as Amazon are well known and trading on the internet for traditional companies such as Barnes
and Nobel or Wal-Mart have also found the benefits of trading online, operation as clicks and mortar companies, with a n internet and a traditional arm. For Barnes and Noble
there is a mode where the internet is totally separated, fir Wal-Mart there is a greater degree of integration where orders can be placed online and collected in store. When
considering the implication of e-commerce for fast food outlets the applications may not be as apparent due to the nature of the goods. They do not have a shelf life
of days; in many cases not even hours. The goods need to be sold rapidly before the product deteriorates, however this does not mean eCommerce has no influence on fast
food. Looking at the way that e-commerce has impacted on fast food there are a number of influences, most of these will impact on the cash flow in
the short and the long term, requiring investment and often resulting in a greater revenue, this may or may not increase the profit margins, but may increase over all profits.
It is only by looking at the way these influences may be exerted that the impact can be considered, first we need to define what is meant by e-commerce and
then look at the way it may impact in fast food companies E-commerce is defined by the American Heritage Dictionary (2000), as "Commerce that is transacted electronically, as over the
Internet". This indicates that e-commerce is much wider than simply the internet, but that this is a prime example. This definition is very narrow if arguing that e-commerce could totally
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