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Essay / Research Paper Abstract
A paper which considers the development of fascias and signage, with reference to the change from hand-lettering to mass produced signage and the current trend towards making signage appropriate to the environment. Bibliography lists 9 sources
Page Count:
10 pages (~225 words per page)
File: JL5_JL2fasc.rtf
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Unformatted sample text from the term paper:
Please note, the topics you requested in your revision are already covered in the body of the paper. "Good" and "bad" signage is a subjective criterion - to a chain
store, instant recognition of brand logo is "good", whereas to a heritage development such as Fethard, this would be "bad" and integration with the pre-existing architectural style is "good". The
same is true of the way that observers are attracted, or otherwise, to signage - the level of attraction is based on the appropriateness of the sign. As
noted in the reference from Baines and Dixon, comparing British and American signage is difficult, because there are far fewer examples of old signage in Britain than there are in
Europe. Because of the spread of American corporate culture to the UK, one finds many more similarities than differences between signage in London and New York, since the transnational companies
and their brand logos are the same, and there are few examples of early signage left in Britain.
When considering the historical development and current use of the fascia in the built environment, it is necessary
to assess it in relation not only to architectural trends in general, but also with regard to certain other social and cultural parameters: the function of the fascia in terms
of aesthetics, communication, and advertising, for example. It is also useful to look at the considerable impact which technology, as well as the development of graphic design, has had in
influencing the structure and function of the fascia, and the transition from hand-lettering to mass production.
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