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Essay / Research Paper Abstract
A 3 page essay that offers a student a guide to describing the student's extended family as a market segment, using geographic, psychographic and demographic terms. No bibliography is provided.
Page Count:
3 pages (~225 words per page)
File: D0_khfammse.rtf
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Unformatted sample text from the term paper:
market segment orientation, using geographic, psychographic and demographic factors, reveals varied buying habits as the profile of my extended family is diverse in all three of these classifications. On the
other hand, due to globalization, the Internet, etc., my broadly dispersed familys consumer behavior is not as varied as one might initially presume. Geographically, for example, both my immediate
and extended family are broadly dispersed. In my immediate family, I have two brothers. My younger brother is a police officer working in Puerto Rico and my other brother is
a pastor, serving a congregation in North Carolina. My parents live and work in Puerto Rico: Dad is in General Maintenance and Mom works is in Housekeeping. As I am
in the U.S. military, where I work varies and I am currently deployed in Iraq. My extended family is quite large, as one of my grandmothers had 18 children.
On my fathers side of the family, my relatives live mostly in the continental U.S. while on my mothers side of the family, my relatives live mostly in Puerto Rico.
This naturally means that, geographically speaking, those living in the U.S. have access to broader consumer possibilities. However, the shopping possibilities in Puerto Rico are extensive and also offer
some advantages that are not available in the U.S. For example, in Puerto Rico, sales tax is required only on jewelry. As Puerto Rico is an American territory, and therefore
part of the U.S., tourists are not required to pay duty fees on what they purchase in Puerto Rico on their return to the continental U.S., as they would on
returning from other parts of the Caribbean. Also, the Plaza Las Americas, located in San Juan, is the largest shopping mall in the Caribbean. Its 200 stores include many
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