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Essay / Research Paper Abstract
A 5 page paper providing internal and external factor analyses for Vermont Teddy Bear. The company appears to have some factors it needs to address soon. Though it is not on the brink of disaster as a result of past missteps, neither does it have opportunity for more. A new CEO should focus first on establishing firm goals and a strategy for the company. Includes 2 tables. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSmgmtVTbears.rtf
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Unformatted sample text from the term paper:
The Vermont Teddy Bear Company has been in business for more than 20 years, and has spent a good deal of that time trying to decide what its business is.
The company typically considered sellers of flowers and gift chocolates its competitors, to the point that it typically has described itself as being the "nonflowers alternative" to gift-giving and
recognition of special occasions (Del Franco, 2003). That has changed, however, with the companys acquisition of Calyx and Corolla, a high-end flower retailer operating in mail order.
Even before Vermont Teddy Bears acquisition of Calyx and Corolla, there had been several changes in the companys market that have affected its business.
Intense competition, recession, legal entanglements and other factors all combined to create a changing landscape for the company. The purpose here is to use internal and external factor analysis
to assess Vermont Teddy Bears current position and to identify some of the aspects of Vermont Teddy Bears business that a new CEO would need to consider. Identity Crisis
Between the time of its founding in 1981 and 1994, Vermont Teddy Bear was able to enjoy strong growth and profitability. Since 1995,
however, the company has had two CEOs and has been burdened with an ongoing identity crisis. Known for years for its Bear-gram greetings, the company added two other types
of gift greetings - pajamas and chocolates - only to discontinue those in 1998 so they could be reinstated later. The companys identity
crisis extended even to its name. It had been the Vermont Teddy Bear Company for nearly 20 years when management decided to change the companys name. It became
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