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Essay / Research Paper Abstract
This 3-page paper offers suggestions on how Frederick's of Hollywood can better promote its products to gain a larger market share. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MTfredholl.rtf
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Unformatted sample text from the term paper:
subsidiary there), the company is actually headquartered in New York City (Colbert, 2008). The companys recent merger with Movie Star Inc., another intimate apparel manufacturer and distributor, gives it that
much extra clout in the marketplace (Colbert, 2008). The main mission of this company is to distribute intimate apparel and other related
products to women of every age and figure type (Yahoo/Finance, 2008). The company distributes these products through its catalogues, retail stores and an ecommerce site (Yahoo/Finance, 2008).
Fredericks of Hollywood is a creative enough company in its own right - now it needs to turn its innovation and creativity toward beating
the competition and continuing to service its target market (which, as mentioned above, consists of women as the ultimate end user). While the products themselves are very creative, some different
ideas of marketing might help set this company apart from its competition. Innovation is driven by its products, and also by market
conditions. Depending on what women see on television, they may want to look just like that sexy lingerie model. Heavier women, who know they have no chance of doing that,
just want to look sexy. Basically, the companys drive toward innovation could be considered the women who want to look desirable, and their men who also want to see them
in that light. One such thought would be to add interactive capabilities to its web site to allow customers to create their
own lingerie in the privacy of their own virtual dressing room. What this would involve is an overview of the customers statistics (age, weight, height and so on), color of
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