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Essay / Research Paper Abstract
A 6 page research paper that evaluates FEMA’s response to Hurricane Katrina from a PR standpoint. Bibliography lists 3 sources.
Page Count:
6 pages (~225 words per page)
File: D0_khfemak.rtf
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Unformatted sample text from the term paper:
New Orleans was particularly catastrophic because the levees protecting the city were breeched, flooding a sizeable portion of the city. This was a natural disaster of tremendous proportions, but the
focus of media coverage soon became, not the hurricane damage per se, but the inept handling of the governments emergency response. The Federal Emergency Management Agency, better known as FEMA,
is the federal agency responsible to responding to such situations. After the disaster, the American public witnessed media coverage of frustrated survivors who were without water, food or shelter. The
public perception was that the government delayed action in helping the people of New Orleans because those people who did not evacuate the city were primarily lower-income African Americans. For
the government, it was a public relations (PR) debacle. The different publics involved in the case study The various publics involved in this PR case study encompass the entirety
of the US population, as there is the potential for a natural disaster to occur, under various circumstances in any area of the country and those populations would turn to
FEMA for emergency aid. In particular, however, the publics involved encompassed the population of the Gulf Coast, across the states of Alabama, Louisiana, Mississippi and Texas. Key stakeholders also included
the public officials of those states and those in the federal government, particularly FEMA and the Bush administration. Different PR communications tools and techniques used to inform, influence
and motivate the publics President George W. Bush responded to criticism that his administration had not responded properly to the Katrina crisis by releasing what might have been a "potentially
effective sound byte," which took the stance that "This is not the time to be playing the blame game" (Levick and Smith, 2004, p. 5). This message was an attempt
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