Here is the synopsis of our sample research paper on FEDEX, LAURA ASHLEY AND GLOBAL VALUE CHAIN STRATEGIES. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4-page paper discusses how FedEx and Laura Ashley combined forces to create a global value chain, though the change wasn't easy. Bibliography lists 6 sources.
Page Count:
4 pages (~225 words per page)
File: D0_MTfedexlau.rtf
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Unformatted sample text from the term paper:
has a particular need that a logistics expert can satisfy, then the scenario should have a happy ending. This is correct, at
least in theory. The problem is that forming and implementing values chains take a great deal more than having the logistics firm take on delivery duties for the buyer. An
alliances between two partners to beef up the logistics process can lead to some interesting scenarios involving change management and ultimately, more improvement.
When Laura Ashley (designer and manufacturer of home furnishings and auxiliary products) announced an alliance with FedExs Business Logistics Systems (BLS), it was thought the partnership would benefit both.
For Laura Ashley, the scenario was a way to clean up its logistics chain and get suppliers and deliveries to the right places at the right times, while effectively managing
inventories. For FedEx, the alliance was its entry into the clothing business as well as Europe, meaning the firm could definitely call itself a global competitor. Needless to say, however,
such alliances also mean change for both companies as they struggle to align with one anothers goals. Choi and Wu (2009)
recently pointed out that there are more to value chains and supply chains than buyer-supplier; also important is supplier-supplier - in other words, the value chain needs to encompass the
whole scenario. The case study proves its point very well, by mentioning an instance in which a Laura Ashley customer was searching for a particular floral pattern. Laura Ashley took
a year to find that particular pattern, searching throughout global sources. Ultimately, the fabric was found in San Diego - but upon further analysis, it was learned that the same
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