Sample Essay on:
FEDEX, E-COMMERCE AND GLOBALIZATION

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Essay / Research Paper Abstract

This 3-page paper discusses how FedEx Corp. successfully uses e-commerce and the Internet for competitive advantage. Bibliography lists 4 sources.

Page Count:

3 pages (~225 words per page)

File: AS43_MTfedeecom.rtf

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Unformatted sample text from the term paper:

and e-commerce in 1995 (Alghaligh, 2007). At that time, the company launched a portal that offered a limited amount of choices for customers; but as time went on, the portal included a variety of choices and services (Alghaligh, 2007). These days, customers can do everything on line, from request a pickup, to tracking a package, to obtaining the delivery date and even signatures of the recipient. FedEx also has managers that can help clients prepare their airbill forms online (Song, 2003). FedEx e-services work with fulfillment, integration, interaction, self-service and automatic response Song, 2003). E-commerce provides FedEx customers with a great deal of convenience. How can e-commerce provide a competitive advantage for FedEx Corporation? FedExs main goal (and method to differentiate itself from the competition) is through the offering of a positive customer experience (Alghaligh, 2007). But in the early days, FedExs foray into IT was somewhat slow and cumbersome (Alghaligh, 2007). Back in 2000, the company was regularly getting trounced by rival UPS as the latter managed to capture more traffic (Rocks, 2000). But these days, the companys use of information technology is hugely important to its daily operations (Alghaligh, 2007). For example, FedEx is offering supply chain management as a selling point - but rather than simply moving packages through the system, the company is coordinating entire supply chains for its customers, which requires integration of varying degrees of customers ERP software (Alghaligh, 2007). This has helped FedEx develop and retain a competitive advantage because it can provide "deep visibility" in customers supply chains (Alghaligh, 2007). The fact that FedExs information technology/e-commerce budget is so huge gives an indication of how serious the company is about maintaining its focus on the Internet and ...

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