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Essay / Research Paper Abstract
This 4-page paper argues that businesses require a presence on Facebook, and should use Web 2.0 tools. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: AS43_MTfacebusi.doc
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Unformatted sample text from the term paper:
Tailor specific messages to specific audiences c. To build interactive relationships with audiences d. To foster collaboration e. To find new recruits III. The workforce is becoming more used to
interaction a. Employees will want to work in an environment in which they can interact with their CEO b. Younger recruits prefer to use Facebook to look for a job
rather than more traditional means c. Employees are becoming more active collaborators because of Web 2.0 tools IV. Businesses that succeed will need to operate in a Web 2.0-friendly culture,
which has the five following characteristics a. Transparency b. User-centric c. Agile d. Empowering e. Creativity V. Businesses ignore Facebook and other Web 2.0 tools at their own risk
Facebook was originally launched as a way in which college students could keep in touch with one another. These days, Facebook is ubiquitous;
millions upon millions log on daily around the world to check on what friends are doing and to share the latest gossip. To a business, Facebook also represents a captive
market and a different way to communicate with corporate stakeholders. In other words, corporations interested in communicating with stakeholders need to have a presence on Facebook, and need to have
a Facebook account. In fact, corporations that want to succeed need to make use of a lot of Web 2.0 tools. Companies
use Facebook and other Web 2.0 products (such as blogging, Wikis and YouTube), to communicate with a variety of corporate stakeholders, and to tailor specific messages to specific audiences (Kreitzberg,
2009). Web 2.0 is used often because of its interactive abilities and social abilities (Kreitzberg, 2009). In other words, Web 2.0, because of its social aspects, helps a business build
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