Sample Essay on:
External Factor Evaluation Matrix

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A 4 page paper that explains the five steps in the EFE matrix is, where to get that information and how to develop the matrix. Bibliography lists 3 sources.

Page Count:

3 pages (~225 words per page)

File: ME12_PG689846.rtf

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Unformatted sample text from the term paper:

and how successful those strategies are likely to be. The matrix that is constructed based on the evaluation summarizes information which allows strategic planners to evaluate the demographic, environmental, social, economic, governmental, technological, political, cultural and competitive information gained through the analysis (David, 2010). The Matrix will also help an organization know if they can take advantage of opportunities available while at the same time, minimize threats that are found (MBA Lectures, 2010). External factors will be revealed from the analyses conducted. Opportunities are those things that offer an opportunity for the organization to gain a competitive advantage. Threats are those things that would interfere with the organizations success (MBA Tutorials, 2011). There are five steps in the EFE. They are: 1. Identify and list the key external factors that are identified in the audit process. This may include 10 to 20 factors that are opportunities or threats (David, 2010; MBA Tutorials, 2011). List these in the first column of the matrix (MBA Lectures, 2011). A SWOT analysis is the first place to start. This analysis considers internal strengths and weaknesses and external opportunities and threats. An analysis of opportunities and threats will provide this information. There are numerous external factors that are driving forces in all industries. Some that could be forgotten are the aging population, increasing diversity, more special interest groups, the widening gap between wealthy and poor, recent economic downturns, advancing technology, increasing globalization and wars. 2. Assign a weight to each factor. Weights range from .0, which is not important, to 1.0 which is very important. The aggregate total of all weights must equal 1.0 (David, 2010; MBA Tutorials, 2011). List these in the second column of the matrix (MBA Lectures, 2011). The importance of any factor is based on how much it will interfere ...

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