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Essay / Research Paper Abstract
A 3 page external factor analysis of Vermont Teddy Bear Company following its acquisition of Calyx and Corolla flowers and gifts. External opportunities include Bear-Grams®, distribution, custom product; external threats include competition and litigation. Overall, the company scores barely above average. The company should consider increasing its use of the Internet and increase attention to product customization. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmgmtVTbearExt.rtf
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Unformatted sample text from the term paper:
Between the time of its founding in 1981 and 1994, Vermont Teddy Bear was able to enjoy strong growth and profitability. Since 1995, however, the company has
had two CEOs and has been burdened with an ongoing identity crisis. Known for years for its Bear-gram greetings, the company added two other types of gift greetings -
pajamas and chocolates - only to discontinue those in 1998 so they could be reinstated later. Who and What to Be The companys
identity crisis extended even to its name. It had been the Vermont Teddy Bear Company for nearly 20 years when management decided to change the companys name. It
became The Great American Teddy Bear Company, but only for a relatively short time. It reverted to its original name in the late 1990s, claiming that the name change
had "confused customers." It is doubtful that the companys customers were so confused that they could not function. More likely, the companys
lack of focus and dependability from customers perspective gave it an image of being more trouble to deal with than customers were willing to bear. Reforming its image in
customers perspective can be beneficial to future sales. External Factor Analysis Vermont Teddy Bears strongest single product is its Bear-Gram, a point which
is likely to remain even with its acquisition of Calyx and Corolla. Its other product-grams provide the customer with some variety and several choices. If the customer is
familiar with the company but would rather avoid a teddy bear for a specific gift-giving occasion, the customer still can purchase from Vermont Teddy Bear and allow the customer to
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