Here is the synopsis of our sample research paper on External Environmental Factors: How Political, Economic And Technological Factors Affect Both Global And Domestic Marketing Decisions. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
6 pages in length. In times past, customer-focused satisfaction was all a company could uphold in order to propel its specific marketing strategies in what was an entirely consumer-driven industry. Over the past thirty years, however, this myopic tactic has given way to a much broader understanding of competitive factors, government policy and the universal political, economic and technological components that ultimately produce market change. This overhauled structure – known as strategic marketing - has been responsible for transitioning the entire approach to domestic and global marketing. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: LM1_TLCMarkExFc.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
was an entirely consumer-driven industry. Over the past thirty years, however, this myopic tactic has given way to a much broader understanding of competitive factors, government policy and the
universal political, economic and technological components that ultimately produce market change. This overhauled structure - known as strategic marketing - has been responsible for transitioning the entire approach to
domestic and global marketing by establishing relationships, creating networks, as well as "working closely with home country government officials and industry competitors to gain access to a target market" (Carter,
1997). Moreover, this refitted system also places a great deal more importance upon "satisfying organisational objectives" (Carter, 1997) such as benefiting a given organizations stakeholder comprised of - but
not limited to - employees, society and government. In short, profit is still a central objective but is no longer the only motivational factor. "...When marketing across
national boundaries, the difference between domestic and international marketing lies almost entirely in the differences in national environments within which the global programme is conducted and the differences in the
organisation and programmes of a firm operating simultaneously in different national markets" (Carter, 1997). II. DOMESTIC In the modern world, marketing represents
a key component of how individuals define themselves and their relationships with one another, with the old, rigid barriers quickly disappearing - class and rank; blue collar and white collar;
council tenant and homeowner; employee and housewife. More and more people are simply becoming consumers, with tastes, lifestyles and aspirations that are very different. At the same time,
however, understanding these factors presents a limiting benefit when the consumer is the only component upon which marketing decisions are made; as such, companies are taking notice of this drastically
...