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Essay / Research Paper Abstract
A 15 page paper that reports an external analysis of Wal-Mart and the retail industry. The paper includes a description of the retail industry, an S-C-P (structure, conduct, performance) analysis and a Five Forces analysis. The paper describes the general environment for the industry, strategies of competitors, the opportunities and threats for Wal-Mart, key success factors for the industry, a strategic group description and map. 1 graphic included. Bibliography lists 14 sources.
Page Count:
15 pages (~225 words per page)
File: ME12_PG712726.doc
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