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Essay / Research Paper Abstract
An 11 page paper examining Thailand as a market to receive vegetables produced in the United States. The paper discusses characteristics of the market; trade agreements between the two countries; sociocultural factors; and marketing strategies. Bibliography lists 5 sources.
Page Count:
11 pages (~225 words per page)
File: CC6_KSThaiVeg.rtf
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Unformatted sample text from the term paper:
that will be exported to Thailand is a category rather than a single product. Vegetables will be exported to Thailand in various combinations. Frozen French fries historically have
been the leading vegetable export to Thailand, but throughout the decade of the 1990s Thailand imported increasing numbers and quantities of horticultural products from the United States (The Competition in
1997, 1998). Export Product The initial focus will be on canned vegetables, for several reasons. The leading and therefore most widely accepted
form of horticultural products exported from the US is in the processed form (Export/Import Statistics, n.d.). Demand for imported fresh fruits and vegetables is much lower, but they represent
the fastest-growing category among horticultural exports to Thailand. Table 1 illustrates.
Table 1. Horticultural Exports to Thailand (thousands of dollars) Category Fiscal Years (October-September) October-August Comparisons 2001 2002 2003 2004 2005 2005
2006 % Change Bananas and Plantains 0 15 6 2 3 3 3 -6.22 Other Fresh Fruit 7,328 5,978 7,151 9,176 8,705 7,651 8,874 16.00 Fresh Vegetables 1,923 2,894 612
48 143 143 283 97.47 Total Fresh Fruit and Vegetables 9,251 8,887 7,769 9,226 8,851 7,797 9,160 Processed Fruit and Vegetables 154,562 169,249 208,874 52,114 272,959 254,063 283,922 11.75
Source: (Export/Import Statistics, n.d.) The Foreign
Agricultural Service of the US Department of Agriculture lists Thailand as a competitor country, not a customer country. Its tropical climate facilitates the growth of all but cold-requiring or
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