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Essay / Research Paper Abstract
This 10 page paper explores the feasibility of exporting wines from the U.S. to China, and argues that despite some potential difficulties in such technicalities as labeling and distribution, the market potential, plus the growing Chinese consumption of wine, makes the project attractive. Bibliography lists 6 sources.
Page Count:
10 pages (~225 words per page)
File: D0_HVWineCh.rtf
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Unformatted sample text from the term paper:
wines to China. Discussion China is an attractive market for most goods, simply because of the size of its population and the fact that it has only recently opened up
to foreign companies and investment. That makes it a "blank slate" for Western products and a potential gold mine of profits. At the present time, the United States ships more
than half its exported wine to Europe, which is somewhat surprising since they make fine wines of their own; its shipments to Canada increased by 29% in 2006 (American exports
of wine up in 2006, 2007). Its other growth market is in Asia: "Other major growth markets outside of Europe and Canada include: China, up 53% by value; Singapore, up
68%; and Hong Kong, up 19%" (American exports of wine up in 2006, 2007). Its clear that there is already a small American presence in China, at least from the
California wineries (this article appeared in The Sacramento Bee). Does this mean it should continue to export and try to build an even greater market for American wines? China is
largely a tea-drinking culture; its alcoholic drink of choice appears to be something called "maotai, a fiery, sorghum-based drink high in alcohol" (McLeod, 2006). The Chinese also enjoy beer, and
Starbucks has successfully penetrated the market with its coffee stores. But wine is relatively new in the country. Perhaps one indication of the interest in the industry is shown by
the fact that Chinese wineries are now starting up, with some good results. For example, China Silk Imports won two bronze medals for the Marco Polo White and Marco Polo
Red wines at the San Francisco Wine Competition in 2006, the "first and only time" a Chinese wine has won a prize in a U.S. competition (China Silk awarded medals
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