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Essay / Research Paper Abstract
This 3 page paper explains the two most common distribution channels American exporters use to enter the market in Argentina - distributors and agents/representatives. The writer selects one channel for exporting security systems and explains why. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGardsch.rtf
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Unformatted sample text from the term paper:
distribution channels the company chooses to use. Analysts and advisors report the specific channel selected should be based on the product to be exported to Argentina as well as on
the companys knowledge about the market (U.S. & Foreign Commercial Service And U.S. Department Of State, 2004). The distribution channels in Argentina have improved dramatically over the last decade
(U.S. & Foreign Commercial Service And U.S. Department Of State, 2004). Streamlining and merging have led to greater efficiency (U.S. & Foreign Commercial Service And U.S. Department Of State, 2004).
As global competition increases and as the global market changes, distribution channels are becoming more flexible (U.S. & Foreign Commercial Service And U.S. Department Of State, 2004). American companies most
often market and sell their products through a local agent or representative or a distributor (U.S. & Foreign Commercial Service And U.S. Department Of State, 2004; U.S. & Foreign Commercial
Service And U.S. Department Of State, 2005).). Distributors typically purchase the products from the manufacturing company and resell them (U.S. & Foreign Commercial Service And U.S. Department Of State, 2004;
U.S. & Foreign Commercial Service And U.S. Department Of State, 2005). Distributors take a certain amount of risk in that they may not sell the amount they have purchased and
would suffer a loss (U.S. & Foreign Commercial Service And U.S. Department Of State, 2004). Because of this risk, it is easier for the exporter to find an agent or
representative (U.S. & Foreign Commercial Service And U.S. Department Of State, 2004). The agent or representative acts in a way similar to that of a company sales agent; they represent
the company and its product but they do not purchase it outright (U.S. & Foreign Commercial Service And U.S. Department Of State, 2004). Just as a sales agent, the Argentine
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