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Essay / Research Paper Abstract
A 13 page business plan discussing a rather cautious method of exporting computers to the Gulf region. Acme Computer realizes that projections for the domestic PC market are dour well into the next century, but that foreign markets offer the promise of growth unlikely while operating solely in domestic markets. Saudi Arabia technically is classified as a developing nation but is technology- and trade-friendly. Acme seeks to form an alliance with an established small business in Saudi Arabia in order to avoid any cultural faux pas and to learn the nuances of the culture before attempting to gain great returns. The company plans greater marketing efforts after gaining more experience with the culture, but cautiously is relying on its Saudi partner to educate Acme marketers. Bibliography lists 12 sources.
Page Count:
13 pages (~225 words per page)
File: CC6_KS-Saudi.doc
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Unformatted sample text from the term paper:
market, companies of all sizes have rushed to take advantage of the increasing rate of demise of protectionist policies all over the world. Multinational companies long have been involved
in entering new countries to which commercial access has been restricted or even wholly denied for generations and making possible the entry of small business on a significant scale.
The arrival of these large businesses has been beneficial for the economies of various nations, but in many cases local companies have suffered.
While many small businesses lack "seasoned marketing" ability, alliance with local businesses can be beneficial to both sides. US small business gains the advantage of exporting its goods and
services to other nations; foreign distributors and retailers suffer less from the effects of new entrants into their markets and can provide valuable distribution services to US small business exporters.
The Internet is an invaluable tool for both finding these businesses potentially interested in such alliance and in communicating with them to build and maintain necessary relationships.
Company Profile and Investment Destination Acme Computers is a small computer manufacturer selling its products primarily through
resellers with some direct sales to individuals. Increasingly, direct sales primarily result from Internet exposure. Acme has been in business for four
years and has met with satisfactory success in the domestic PC market considering the formidable competition presented by companies such as Dell, Gateway and Compaq. Acmes strength lies in
full customization of the product to meet customers needs, and is based on an extensive questionnaire designed to determine precisely what individual customer needs are, even when the customers themselves
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