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Essay / Research Paper Abstract
This 12 page paper begins with a comprehensive report of the chocolate and confectionery market in Moscow, including leading companies, market shares, and the effect of multinationals on domestic companies. The writer discusses managing the supply chain for this industry and suggests technology solutions. Transportation logistics are discussed with recommendations for shipping chocolate. 1 Table included. Statistical data included.
Page Count:
12 pages (~225 words per page)
File: MM12_PGmscwc.rtf
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Unformatted sample text from the term paper:
quickly; total sales exceed US$3 billion (Ernst & Young, 2002). That represents 1 percent of the total world confectionery market Ernst & Young, 2002). The greatest growth has been
in chocolate bars while the growth in loose candies sales has been slow but steady (Russian Food Market Magazine, 2005). Chocolate bars hold about a 48 percent share of all
chocolate sales (Russian Food Market Magazine, 2005). The two companies that hold the greatest share of the market is Nestle with a 38 percent share and Stollwerk with a
32 percent share (Russian Food Market Magazine, 2005). Krasny Oktyabr, a Russian company, holds a 7 percent share while Babayevskoye, another Russian company holds a 6 percent share (Russian Food
Market Magazine, 2005). All other Russian companies are steadily losing market shares (Russian Food Market Magazine, 2005). The three largest selling brands are Mars, Nestle and Cadbury (Russian Food Market
Magazine, 2005). Chocolate sets have steadily decreased in terms of sales (Russian Food Market Magazine, 2005). Both Krasny Oktyabr and Babayevskoye have been the leaders in this declining market (Russian
Food Market Magazine, 2005). Loose candies is the only sector in this industry that does not have foreign competitors (Russian Food Market Magazine, 2005). This market, although declining, is also
dominated by local companies (Russian Food Market Magazine, 2005). In Moscow, this market is held by Rot-Front, Babayevskoye and Krasny Oktyabr (Russian Food Market Magazine, 2005). Imports of chocolate have
decreased (Russian Food Market Magazine, 2005). Howeiver, the reason for the drop in imports has to do with foreign companies operating production subdivisions in Russia (Russian Food Market Magazine, 2005).
Ernst & Young (2002) report: "Confectionary is one of the most consolidated markets in Russia." So many foreign companies have entered the market that domestic producers "will have to make
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