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Essay / Research Paper Abstract
A 6 page research paper that offers an analysis of the online travel site Expedia.com. This analysis first offers a brief description and history of the company and then evaluates the factors that make it both efficient and effective, which focuses on Expedia's technological expertise, such as software and delivery systems. Topics covered include the new corporate travel service, hotel reservations and car rental reservations. In regards to car rental, this research indicates several problems, which provide the basis for improvement recommendations. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: D0_khexped.rtf
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Unformatted sample text from the term paper:
and then evaluates the factors that make it both efficient and effective, which focuses on Expedias technological expertise, such as software and delivery systems. Topics covered include the new corporate
travel service, hotel reservations and car rental reservations. In regards to car rental, this research indicates several problems, which provide the basis for improvement recommendations. Bibliography lists 5
sources. Expedia.com : Expedia.com is the Internets most visited travel site, according to a 2003 Newsweek article (Stone 41). The following analysis of this company focuses on its efficiency
and effectiveness in order to obtain an overall evaluation of the companys performance. Based on this information, recommendations are then proposed. Expedia originated inside Microsoft in 1996 and was
spun out as a publicly traded company in 1999 (Stone 41). In 2001, Barry Dillers e-commerce giant, InterActiveCorp, purchased it (Stone 41). Expedia offers discount prices on airline flights, hotels
and cars, as well as vacation packages and cruises. The most recent addition to the companys line of services is its corporate travel service. Most corporate travel agents charge a
$31 fee for booking a flight (Stone 41). Expedia.com charges $5 for booking a flight online and $20 for an agent-assisted booking (Stone 41). This pricing structure exemplifies the appeal
of this online discount service. According to Expedias Erik Blachford, a discount pricing structure is achievable online because "Its easier for software to find low prices than it is
for brand-new agents. When you add a new server, its as smart and experienced as all the other servers right out of the box" (Stone 41). In 2002, roughly 9
percent of corporate travel was booked online. Expedia anticipates that this figure will be somewhere between 40 and 60 percent over the next seven years (Stone 41). In regards
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