Sample Essay on:
Expansion Strategy Simulations

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Essay / Research Paper Abstract

An 8 page paper discussing the topics and lessons contained in three simulations addressing expansion of a Chicago restaurant into a producer of Italian sauces that eventually are sold in Europe and Japan as well as the in the US. The progression of the company moves from the original business plan to deciding whether the company should offer Italian sauces to Japan or perhaps provide Japanese sauces there. Bibliography lists 5 sources.

Page Count:

8 pages (~225 words per page)

File: CC6_KSstratSimExp.rtf

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Unformatted sample text from the term paper:

a century in America and many decades experience operating an Italian restaurant, the family owners and operators of Mama Mancinis realized that more revenue was attributable to the bottled sauces used in the restaurant than were meal receipts. If the sauces were that popular in the local area, then the time could be right for making the sauces available to a wider market. Concepts Learned Across All Simulations Business Plan. The business plan is not only that thing to show potential investors in hopes of securing funding. It has the potential to be - and should be regarded as - a "living" document that guides the organization when it is confronted with choices that do not neatly fit into preconceived ideas. Mission and Vision. The mission and vision statements are important guiding principles, not merely filler in the business plan. Review of the stated mission and vision statements can help to guide decision making. Managing Growth. The late Mary Kay Ash (1986) of Mary Kay Cosmetics delivered a consistent message over the years: do everything with the right attitude, the dollars will follow. Pursuing profitability at the cost of social responsibility (i.e., decisions about European cutbacks) can provide positive results in the short-term but can carry highly negative implications for the long term. Basing Decisions on the Larger Perspective. Is the result of any long-term decision sustainable? Is it desirable from any perspective other than the companys? How will it affect the company in the future? A badly handled situation in Europe could have been immediately profitable but disastrous over time. ...

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