Here is the synopsis of our sample research paper on Expansion Decisions for Murphy Small Engine Repair. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 3 page paper examining the current situation of a small engine and lawnmower repair shop to make recommendations for expansion. Murphy seeks to expand its current business but is not profitable enough to support another dedicated location. There are several alternatives available to the company; the recommendation is that it automate financial and customer records right away; take advantage of the customer base it already has developed; create alliances with local retailers; and offer maintenance and repair promotions during the slowest seasons of the year. Bibliography lists 1 source.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmgExpandMur.rtf
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Unformatted sample text from the term paper:
Murphy Small Engine Repair seeks to expand its current business but is not profitable enough to support another dedicated location. There are several alternatives available to the company;
the recommendation is that it automate financial and customer records right away; take advantage of the customer base it already has developed; create alliances with local retailers; and offer maintenance
and repair promotions during the slowest seasons of the year. Current Situation The phrase "small engine repair" indicates that the Murphy brothers work
on several kinds of small engines and prevents them from referring to their business as a lawnmower repair shop. Murphy Small Engine Repair operates a store-front repair shop relying
on walk-in traffic and casual business to supply their net income of $40,000 annually. All records are manual, and the business obtains the parts it needs from local retailers.
The Murphy brothers are contemplating expansion and seek to enhance profitability, but are unsure of what types of decisions they need to make. Available Alternatives Necessary Steps
Regardless of what path the business chooses, it needs to automate its records to the point that it has electronic records of all transactions, either
outgoing or incoming. Sales and expense records are crucial for reporting purposes, both internally and for regulatory agencies. Electronic customer records allow the business to contact established customers
notifying them of promotions and other information that may be of benefit to them. Harvards Theodore Levitt (1986) maintains that the purpose of any business is to get -
and then keep - a customer, that growth and profitability will follow. Not having complete and useful customer records greatly limits the business in terms of keeping customers it
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