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Essay / Research Paper Abstract
A 10 page paper examining factors relating to establishing a day spa on Corfu Island, in Corfu Town. Located off the east coast of Greece in the Ionian Sea, Corfu Island is one of the islands of the Greek archipelago and is the site chosen for the day spa expansion. Corfu Island is a tourist location favored by both Greek and international visitors. It has a permanent population of 100,000; the capital city of Corfu Town has a population of 30,000. There are many hotels in this popular tourist destination, and the spa will seek to create alliance relationships with those not already offering spa services. The paper provides a PEST analysis and examines the local area and the nation for their suitability for a new day spa business based in the United States. Bibliography lists 7 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSintlBizExGrSpa.rtf
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Unformatted sample text from the term paper:
off the east coast of Greece in the Ionian Sea, Corfu Island is one of the islands of the Greek archipelago and is the site chosen for the day spa
expansion. Corfu Island is a tourist location favored by both Greek and international visitors. It has a permanent population of 100,000; the capital city of Corfu Town has
a population of 30,000. There are many hotels in this popular tourist destination, and the spa will seek to create alliance relationships with those not already offering spa services.
The physical, political and social climates are conducive to business as well. Greece is a member of the EU and uses the
euro as its national currency, and it has a well-developed financial sector with several national and international banks located on Corfu Island. Greece is business-friendly in that it does
not impose a great many regulations on business operation. Introduction This is a review of conditions affecting expansion of the day spa business
to Greece, specifically the Inonian resort island of Corfu. The day spa will offer full spa services that can be completed in a single days time. Several of
the islands largest hotels offer spa services, and one, the Spa Hotel, includes spa services as a standard offering to hotel guests. The industry is not well represented, however.
Reception of a new day spa should be excellent; the business should seek to serve tourists but specifically target year-round residents. Greece
Literally the birthplace of civilization, Greece was a member of the Ottoman Empire until gaining its independence in 1829. In the modern era (meaning post-World War II), much of
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