Here is the synopsis of our sample research paper on Expanding Yum! Brands' Presence in Latin America. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 20 page paper assessing a 2005 case study and identifying the most favorable expansion countries in Latin America. Yum! already had a strong presence in Mexico; the paper recommends that the company focus next on Brazil, Argentina and Chile. Bibliography lists 21 sources.
Page Count:
20 pages (~225 words per page)
File: CC6_KSintlBzYum.rtf
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Unformatted sample text from the term paper:
With the attention of the world fixed on China in 2005, it was the responsibility of the president of Yum! Restaurants International (YRI) to ensure that the YRI division of
Yum! Brands continued to grow at acceptable rates in other parts of the world. The company owns and operates Kentucky Fried Chicken (KFC), Pizza Hut, Taco Bell, Long John
Silvers and A&W. KFC and Pizza Hut are the leading brands in the companys international markets. The president of YRI had no
"low hanging fruit" to harvest first, because China had been separated out into its own division. Though certainly Chinas market is an international one, the president of YRI had
no responsibility for it, only for ensuring that other parts of the world would grow as well. The scenario is that McDonalds has
been operating in Latin American countries for years, but has not fully won over the more formal and traditional populations of Brazil and some other Latin American countries. The
purpose here is to identify Latin American countries that appear to be able to provide favorable growth for the company. YRI already has a significant presence in Mexico; the
paper recommends that it expand within Mexico as it also expands into Brazil, Argentina and Chile. Question 1: Strategic Analysis As stated
in the case, there are more than 50 countries and other, separate government entities that comprise Latin America. The company has limited resources, however, and will need to select
a few countries to enter first, prioritizing the remaining Latin American nations as potential sites for future expansion. Baskin and Gordon (2005) report that inclusion "either on the FTSE
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