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Essay / Research Paper Abstract
This 6 page paper discusses the potential of the Canadian coffee and doughnut chain Tim Horton, to expand into Indonesia. The paper considers the Indonesian environment, looks at the potential opportunities as well as threats and assess is a potential entry strategy for the company. The bibliography cites 6 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEtimhorIND.rtf
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Unformatted sample text from the term paper:
Dutchie and the Apple Fritter (Tim Horton, 2010). The organization is growing both in size, and in product ranges, including the introduction of a number of related products, such as
muffins, cakes and pies, cookies, sandwiches and bagels and other related products (Tim Horton, 2010). The beverage range has also expanded into different types of coffee. In 1995 the company
merged with Wendys International Inc., with the initial public offering in 2006, and more than 3000 stores located in Canada, as well as 500 in the US (Tim Horton, 2010),
the organization is looking out for further opportunities of expansion. 2. Assessing the Market Indonesia may be seen as offering an opportunity, Indonesia is located in Southeastern Asia,
being a former Dutch colony, was occupied by the Japanese between 1942 and 1945, eventually gaining for independence in 1949. In 1999 the first free parliamentary elections in many decades
took place which has helped to create an environment with a greater level of political stability and attractiveness for foreign investors (CIA, 2010). The country is the worlds fourth-largest country,
with an estimated population of 242,968,3421 (CIA, 2010). With an urban population of 52%, there is a relatively high concentration of potential target markets located in the urban areas. It
is also noted that English is widely spoken, which will help to reduce any barriers for the entrance of a company from an English-speaking country. In economic terms the GDP
in purchasing power parity 16th in the world, estimated at $962.5 billion in 2009 (CIA, 2010). This was an increase on 2008 when it was $921 billion, and 2007 when
it was $868.1 billion (CIA, 2010). Overall, it appears that the country has fared well, especially when it is considered that many countries in 2008 and 2009 demonstrated a contraction
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