Here is the synopsis of our sample research paper on Expanding Southland Distribution into China. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 10 page paper looks at the case of a distribution company located in Southern California but wishes to undertake international expansion. The paper presents China as a potentially lucrative destination, examines the market will, identifies marketing objectives, suggests a strategy and proposes an action plan. The bibliography cites 7 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEsouthlandex.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
Southern California offers a range of services including same day, next day and slower services, which is also supplemented by complimentary services such as warehousing, which may also include crating
or packaging services and inventory control. The firm is competing against many larger firms. With a focus on clients in Southern California the firm delivers to all of the US
and Canada. A major differentiation point is the way that the firm treats the local loyal customers, with a free service for delivery anywhere within the Greater Los Angles
area. The firm has already expanded into Canada so it has a degree of international expansion experience, but with a desire to increase further there is a desire to
identify another international market that will facilitate profitable growth. The aim of this report is to recommend China as a potential new market and 2. Target Country There are many
potential markets; with the firm currently operating in only two this leaves a great deal of growth potential. The firm may choose the reduce barriers to trade and look to
either counties in NAFTA, which is a free trade area and as such will be less bureaucratic, or to look to other English speaking countries. However, although the barriers may
be low, the decision on markets may be best considered by looking at which markets may have the greatest long term potential. China may be classified as one of these
countries, the current trading relationship between the US and China indicates that this is important, China takes 6.58% of all US exports, only behind Canada and Mexico, and it is
the largest partner for imports, providing a staggering 19.8% of all US imports (CIA, 2011). The current size of the Chinese economy is also expected to grow, and by 2025
...