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Essay / Research Paper Abstract
A 4 page paper that presents a hypothetical case of a coffee house expanding into the global market. The topics discussed include multinational stakeholders, the roles of culture, and the strategy to be used to expand. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: ME12_PGcfhgl9.rtf
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Unformatted sample text from the term paper:
much smaller scale. The company is in the process of research to determine the exact region for their expansion. The company understands that among other changes, the list of
their stakeholders will change. Multinational stakeholders are the same groups as in the domestic market. They include employees, managers, suppliers, the community as a whole, venders, if any, the board
of directors and shareholders. The difference is that when expanding globally, stakeholders in the host country will have different values, beliefs and attitudes. The company may need to adapt some
of its typical operational strategies to be successful in a foreign market. Further, laws and regulations differ from country to country and the company must comply with the laws in
the foreign country as well as in their home country. As an example, if the country expanded into Germany, the company would need to comply with the employment codes
for all European Employers. They would also have to comply with the German Civil Code along with numerous other statutes that have emerged from the judicial system (The Federation of
European Employers, 2003). Cultures differ from country to country. In fact, cultures differ from region to region in countries and the culture has a significant impact on business operations.
Best Coffee House executives need to explore the cultures in any region they are considering for expansion. One good source is Hofstedes Culture Dimensions, which provides insight into the differences
between cultures in five very important dimensions, such as collectivism and individualism, where the first places an emphasis on group or team accomplishments and the second places an emphasis on
individual achievements. It may be possible to negotiate with the workers for them to work differently but it may not be possible. Singling out an Asian worker in their
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