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Essay / Research Paper Abstract
This 3 page paper examines four articles in the context of one newspaper. No additional sources cited.
Page Count:
3 pages (~225 words per page)
File: RT13_SA905nws.rtf
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Unformatted sample text from the term paper:
fact that most do use a psychological pricing model is notable. One example is the advertisement for Seton Hall Basketball located on page 39. The ad is black and white
and only has the logos of a couple of sponsors ("Seton Hall Basketball," 2009). There is also a small drawing of a pirate. The words in the center read "PackTHEHOUSE"
("Seton Hall Basketball," 2009, p.39). The price of the tickets are shown but a bit confusing. The ad states: "Save $8 on $33 tickets" ("Seton Hall Basketball," 2009, p.39).
While the price of each ticket may not be clear, the way that the ad spells out the amount seems to use psychological pricing. That is, $33 is seemingly in
the low thirties, but the savings amount to $8. While $33 is clearly more than $8, one is likely to think that $8 is a high number-almost $10-and it seems
like a good deal. In another advertisement, Macys promotes Lancome. In that ad there is an explanation of what can be expected in a deal when one makes a Lanc?me
purchase. The advertisement reads in bold type: "A $100 value" and then goes on to explain that with any purchase of $29.50 or more, the customers will receive a free
gift worth $100 ("The Magic of Macys," 2009). In this advertisement, the $29.50 does seem quite a bit less than $30 so again, psychological pricing is used. The ad does
not say get something worth $99 because it is in the marketers favor to suggest that someone is able to obtain $100 worth of products. Also, $100 sounds like a
lot of money, particularly because not all that much must be spent to get the deal. A third ad that appears in the paper is entitled "Liberty Hall Museum
...