Here is the synopsis of our sample research paper on Example Report and Recommendations on the Continuation or Replacement of Questionable Ads (Alcohol and Tobacco) in “Living Well” Magazine
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Essay / Research Paper Abstract
This is a 9 page paper outlining an example report on the continuation or replacement of questionable ads in a magazine which promote healthy lifestyles. This example report outlines possible concerns and recommendations regarding the continuation or replacement of “questionable ads” in the “Living Well” magazine. The questionable ads include those largely related with the alcohol and tobacco industries which are seen as contrary to those ideas promoted through the magazine which features articles on healthy living. The report therefore deals not only with the health concerns related with alcohol and tobacco but also the percentage of advertising revenue generated by the questionable accounts and the preferences and demographics of the reading population. The report includes an example memo to the publisher, executive summary, list of illustrations, recommendations, and conclusions as well as a list of references.
Bibliography lists 6 sources.
Page Count:
9 pages (~225 words per page)
File: D0_TJquads1.rtf
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Unformatted sample text from the term paper:
ads" in the "Living Well" magazine. The questionable ads include those largely related with the alcohol and tobacco industries which are seen as contrary to those ideas promoted through the
magazine which features articles on healthy living. The report therefore deals not only with the health concerns related with alcohol and tobacco but also the percentage of advertising revenue generated
by the questionable accounts and the preferences and demographics of the reading population. The report includes an example memo to the publisher, executive summary, list of illustrations, recommendations, and conclusions
as well as a list of references. II. Memo Date: June 24, 2003 From: John Smith Advertising Director Living Well Magazine To: Phyllis Bradley Publisher Living Well Magazine RE: The Continuation or Replacement of
Questionable Ads Attached please find my report on the question of continuation or replacement of "questionable ads" found throughout "Living Well" magazine. Included
is information regarding our advertising and circulation revenue and the percentage of that revenue which is generated by alcohol and tobacco accounts; the two product areas of concern. A recent
readership survey has found that many of our readers object to the inclusion of these advertisements as they are contrary to the promotion of healthy living as seen in the
articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards to the consumption of alcohol to help define whether or
not our assumptions about alcohol consumption, that it is detrimental to health, are correct. I have included for you various demographic graphs and charts to better visualize our reader population
and the percentage breakdown of annual revenue. Overall, I would have to conclude that based on the facts that our largest percentage of readers are between the ages of
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