Here is the synopsis of our sample research paper on Examining the Offensive Content of Psychological Advertising. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This is a 31 page paper that provides an overview of psychological advertising. Negative impacts on women and ethnic minorities are explored in the context of a qualitative research design; abstract and outline are included. Bibliography lists 10 sources.
Page Count:
31 pages (~225 words per page)
File: K 60_KFpsy010.doc
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Unformatted sample text from the term paper:
merits C. Ads can exert a psychological effect 1. Reinforcement of ethnic and gender stereotypes 2. Loss of self-esteem via this reinforcement III. Psychological Appeals A. Harlows original research B.
Appeals based on desires 1. Advertisements which use biological desire for sex as motivator for purchasing behaviors 2. Appeal to self-preservation, strongest of all human desires 3. Appeal to the
desire for material wealth C. Tendency for appeals to be exploitative and stereotypical 1. Example: sex advertisement objectifies female perspective and agency 2. Example: emphasis of Caucasian standards of beauty
alienates other ethnic groups IV. Advertising and Self Esteem A. In consumerist society, people associate their identity with purchasing choices B. advertised standards of beauty become expectation for the self
1. Comparison of real self to idealized self in advertising has negative impact upon self-esteem C. Lack of minority representation reinforces idea of "white" standards of beauty 1. Especially problematic
in advertisements for children V. Literature Review A. Online ads reinforce stereotyped view of female gender B. Gender and personality affect response to advertising C. Incongruity between real and
idealized images impacts self-esteem of consumer D. Ad interpretation and female autonomy E. Statistical analysis of female tendency to compare self to ideal image in ads F. Offensive stereotyped images
of gender in foreign publications G. Differences in male and female reactions H. Differences in ethnic demographic responses I. Childrens self-perception and brand image VI. Research Proposal A. Research question:
How significantly do stereotypical depictions of women or minorities in advertising impact the self-esteem of consumers? B. Design: qualitative research C. Method: Open-ended qualitative interview 1. Interview questions D. Limitations:
measures only those conscious of offense E. Ethical concern: possible violations of privacy F. Analysis 1. Transcription 2. Coding 3. Statistical regression analysis G. Findings and Recommendations: "advertisers [should] take
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