Sample Essay on:
Examining Coca-Cola’s Annual Report

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Essay / Research Paper Abstract

A 3 page paper discussing the process of finding an annual report for a publicly traded company and then finding other measures aside from only those reported by the company. The paper recommends Yahoo!Finance as the source for that kind of information. Performance measures can provide the informational basis necessary for making sound investment decisions and places all public companies into a common frame of reference. Dollar amounts provide a beginning point for analysis, but performance measures provide deciding factors for investment decisions. Bibliography lists 2 sources.

Page Count:

3 pages (~225 words per page)

File: CC6_KSfinCokeAnRpt03.rtf

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Unformatted sample text from the term paper:

wars continue within the United States regardless of whether they are receiving any media attention. Some analysts hold continuing faith in the Coca-Cola Company, while others are perennial nay-sayers regarding the companys future. These differences reflect a dichotomy of perspective rather than active bias either for or against the company. This is the very reason the investor or potential investor needs to be able to make his own assessment of any particular stock. Examining the annual report is the first step. Finding the Report It is quite easy to find the financial reports of any publicly traded company. Private companies are not required to report business results, but regulations dictating the financial reporting of publicly traded companies are quite stringent and becoming even more stringent than in the past since the rash of accounting scandals of the past several years. It is also easier to believe the information contained in financial reports as of the current calendar year. The Sarbanes-Oxley Act is now effective for all large companies, requiring that chief financial officers (CFOs) and chief executive officers (CEOs) sign all official financial reports, taking personal responsibility for their content. The annual report of any publicly traded company can be found quickly by going to Yahoo!, selecting "finance" at the top of the page main page and then entering the name of any company in the search box on the finance page. The user will be taken directly to "symbol lookup" which in turn will take the user to a page dedicated to the selected company. On that page is a "Profile" selection on the left; selection of that choice will provide general information about the company ...

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