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Essay / Research Paper Abstract
This 6 page paper examines a case study supplied by the student. Evans, a shampoo manufacturer is due to launch a children’s shampoo with fewer chemicals, but it currently can damage hair that is treated wit a particular type of hair dye, usually used by elderly women. A competing firm, Cacti, know about this flaw and are threatening to release this information to the market. They are also preparing a shampoo for the same market. It will take another two weeks of research and development to perfect the product. The paper answers a range of questions including a stakeholder analysis, the way the decisions may be made, the balance of power, ethical approaches and a potential decision on strategy for Evans.
Page Count:
6 pages (~225 words per page)
File: TS14_TEevancacti.rtf
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Unformatted sample text from the term paper:
are two general classes of stakeholders, the primary stakes holders who will suffer the direct impacts and the indirect stakeholders. The direct stakeholders are firstly the customers that may
use the shampoos, both young and old, just because a product is aimed at children does not mean that adults will not use it, especially if they believe it will
be more suited to their needs, in the case of a shampoo they may perceive it as gentle. The target market and others who may use it are one stakeholder
group, in with this we may also include those who will buy it or who are in charge of those using it as they will make the purchase decision and
as such are a powerful stakeholder group. The employees are another group, their jobs rely on making this shampoo and if it succeeds there is increased job security and possibility
over time, if it fails then jobs may be out at risk. Owners or shareholders are also stakeholders, they will feel the financial result of the decision. If we
look further then stakeholders that are less direct may include the suppliers, these will be all inputs, from utilities to stock as well as lenders and creditors. Increased sales
will result in increase inputs, decreases sales may have an impact on the levels of trade with the suppliers. The retailers who sell the goods down the supply chain are
also stakeholders. We can also look to the more remote stakeholders, the local residents who are impacted on changes to the environment such as waste or traffic, we can also
look to those who may be contracted to run the marketing campaign. It can also be argued all those who sell competing and complimentary products are also stakeholders, including Cacti.
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